Custlo vs Smile
How Custlo and Smile compare on the Shopify App Store: rating, review count, pricing, the Built for Shopify badge, and where each one ranks in the store's organic search results. Every number is the App Store's own and is never edited.
Updated October 10, 2026 · App Store dataCustlo vs Smile at a glance
As of October 10, 2026, Custlo is rated 4.9 stars from 96 reviews and Smile is rated 4.9 stars from 4,626 reviews on the Shopify App Store.
- Rating: Both are rated 4.9 stars.
- Reviews: Smile has more reviews, 4,626 against 96.
- Pricing: Custlo lists "Free trial available", Smile "Free plan available".
- Built for Shopify: Both carry the Built for Shopify badge.
| Fact |
Custlo
|
Smile
|
|---|---|---|
| Tagline | AI-powered customer accounts with Profile & Dashboard Features | Customer loyalty points, VIP tiers, referrals, rewards program |
| Rating | ★ 4.9 | ★ 4.9 |
| Reviews | 96 | 4,626 |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | Built for Shopify | Built for Shopify |
| Data as of | October 10, 2026 | October 10, 2026 |
Built for ShopifyRatings, review counts, pricing labels and badges are read from each app's Shopify App Store search result card. Rankings are the store's organic results for the searches Rankbase tracks; sponsored results are excluded.
Where each app ranks in App Store search
| App Store search |
Custlo
|
Smile
|
|---|---|---|
| Both apps rank · 3 searches | ||
| Compte Client | #1 | #3 |
| Customer Account | #1 | #8 |
| Customer Accounts | #1 | #9 |
| Only Custlo ranks · 15 searches | ||
| Custlo | #1 | not in top 10 |
| Customer Accounts Concierge | #1 | not in top 10 |
| Account | #2 | not in top 10 |
| Custom Cat | #2 | not in top 10 |
| Profile | #3 | not in top 10 |
| Apliiq | #4 | not in top 10 |
| Bold Custom Pricing | #4 | not in top 10 |
| Account One | #6 | not in top 10 |
| Accountone | #6 | not in top 10 |
| Dashboard | #6 | not in top 10 |
| SSO | #6 | not in top 10 |
| Accounting | #7 | not in top 10 |
| Delete Account | #7 | not in top 10 |
| Helium Customer Fields | #10 | not in top 10 |
| Mini Custom Fields | #10 | not in top 10 |
| Only Smile ranks · 49 searches | ||
| Fidelite | not in top 10 | #1 |
| Loyalty | not in top 10 | #1 |
| Loyalty And Rewards | not in top 10 | #1 |
| Loyalty Program | not in top 10 | #1 |
| Parrainage | not in top 10 | #1 |
| Referral | not in top 10 | #1 |
| Reward | not in top 10 | #1 |
| Rewards | not in top 10 | #1 |
| Rewards Program | not in top 10 | #1 |
| Smile | not in top 10 | #1 |
| Smile.io | not in top 10 | #1 |
| Treueprogramm | not in top 10 | #1 |
| Gorgias | not in top 10 | #2 |
| Kundenkonto | not in top 10 | #2 |
| Love | not in top 10 | #2 |
| Loyalty Points | not in top 10 | #2 |
| Loyoly | not in top 10 | #2 |
| Points | not in top 10 | #2 |
| Embed | not in top 10 | #3 |
| Aci | not in top 10 | #4 |
| Amplify | not in top 10 | #4 |
| Loyaly | not in top 10 | #4 |
| Profrakt | not in top 10 | #4 |
| Refer | not in top 10 | #4 |
| Referrly | not in top 10 | #4 |
| Vipps | not in top 10 | #4 |
| Bon Loyalty | not in top 10 | #5 |
| Clarity | not in top 10 | #5 |
| Judge.me | not in top 10 | #5 |
| Klaviyo | not in top 10 | #5 |
| Odeme | not in top 10 | #5 |
| Recart | not in top 10 | #5 |
| Pent | not in top 10 | #6 |
| Rewind Backups | not in top 10 | #6 |
| Membership | not in top 10 | #7 |
| Pragma | not in top 10 | #7 |
| Rewind | not in top 10 | #7 |
| Teem | not in top 10 | #7 |
| Traducteur | not in top 10 | #7 |
| Transla | not in top 10 | #7 |
| Fera | not in top 10 | #8 |
| Pent Library | not in top 10 | #8 |
| Prediko | not in top 10 | #8 |
| Traducir | not in top 10 | #8 |
| Klaviy | not in top 10 | #9 |
| Look | not in top 10 | #9 |
| Memberships | not in top 10 | #9 |
| EDI | not in top 10 | #10 |
| Subsc | not in top 10 | #10 |
In the App Store's organic search results, Custlo ranks in the top 10 for 18 of the 3,798 searches we track and Smile for 52. They share 3 searches and Custlo ranks higher on all of them.
Frequently asked questions
Is Custlo or Smile rated higher on the Shopify App Store?
Both are rated 4.9 stars. Smile has more reviews, 4,626 against 96.
Which has more reviews, Custlo or Smile?
Smile has more reviews, 4,626 against 96.
Which ranks higher in Shopify App Store search, Custlo or Smile?
In the App Store's organic search results, Custlo ranks in the top 10 for 18 of the 3,798 searches we track and Smile for 52. They share 3 searches and Custlo ranks higher on all of them.
How is this comparison made?
Rankbase records the organic results merchants see when they search the Shopify App Store for 3,798 popular keywords, refreshed daily for published rankings and at least weekly for the rest. Each app's rating, review count, pricing label and Built for Shopify badge are taken from its App Store search result card, so they are exactly what merchants see; the date next to each app is the last time it appeared in any tracked top 10. Sponsored results are excluded, and nothing on this page is edited by hand, including for Rankbase's own apps.
More comparisons
Custlo against other apps
Rankbase paired these two apps on September 12, 2026, when both ranked in the top 3 for "compte client". The page stays as long as either app keeps ranking or the comparison keeps being read, and every number on it is refreshed from the App Store.
Rank higher on the Shopify App Store
Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.
Explore Rankbase →Built by Craftshift
Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.
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