How Mulwi and OPTIS Product Options, Variant compare on the Shopify App Store: rating, review count, pricing, the Built for Shopify badge, and where each one ranks in the store's organic search results. Every number is the App Store's own and is never edited.
Updated November 6, 2026 · App Store dataAs of November 6, 2026, Mulwi is rated 5.0 stars from 618 reviews and OPTIS Product Options, Variant is rated 4.9 stars from 2,384 reviews on the Shopify App Store.
| Fact |
|
|
|---|---|---|
| Tagline | Product feeds for Google Shopping, Facebook, custom & more | Personalize product options variant option w/ text box, add on |
| Rating | ★ 5.0 | ★ 4.9 |
| Reviews | 618 | 2,384 |
| Pricing | Free to install | Free plan available |
| Built for Shopify | Built for Shopify | Built for Shopify |
| Data as of | November 6, 2026 | November 6, 2026 |
Ratings, review counts, pricing labels and badges are read from each app's Shopify App Store search result card. Rankings are the store's organic results for the searches Rankbase tracks; sponsored results are excluded.
| App Store search |
|
|
|---|---|---|
| Both apps rank · 1 search | ||
| Personalizar | #7 | #3 |
| Only Mulwi ranks · 19 searches | ||
| Ecommerce | #2 | not in top 10 |
| Feed For Google Shopping | #2 | not in top 10 |
| Feed | #3 | not in top 10 |
| Product Feed | #3 | not in top 10 |
| Shopping Feed | #3 | not in top 10 |
| Awin | #4 | not in top 10 |
| Simprosys Google Shopping Feed | #6 | not in top 10 |
| Google Feed | #7 | not in top 10 |
| Google Shopping | #7 | not in top 10 |
| Sales Channel | #7 | not in top 10 |
| Feed Google Shopping | #8 | not in top 10 |
| Google Shopping Feed | #8 | not in top 10 |
| Headless | #8 | not in top 10 |
| Whop | #8 | not in top 10 |
| Feedaty | #9 | not in top 10 |
| Idealo | #9 | not in top 10 |
| Tixel Multi | #9 | not in top 10 |
| Dsers Shopee | #10 | not in top 10 |
| Gtin | #10 | not in top 10 |
| Only OPTIS Product Options, Variant ranks · 62 searches | ||
| Bold Product Options | not in top 10 | #1 |
| Option Produit | not in top 10 | #1 |
| Optis | not in top 10 | #1 |
| Personalisieren | not in top 10 | #1 |
| Personalizar Productos | not in top 10 | #1 |
| Avis Product Options | not in top 10 | #2 |
| Easify Custom Product Options | not in top 10 | #2 |
| Easify Product Options | not in top 10 | #2 |
| Infinite Options By Shoppad | not in top 10 | #2 |
| King Product Options | not in top 10 | #2 |
| Tepo Product Option | not in top 10 | #2 |
| Text Box | not in top 10 | #2 |
| Variant Option Product Options | not in top 10 | #2 |
| Variants | not in top 10 | #2 |
| Easy Product Options | not in top 10 | #3 |
| Globo Product Options | not in top 10 | #3 |
| Live Product Options | not in top 10 | #3 |
| Option | not in top 10 | #3 |
| Options | not in top 10 | #3 |
| Product Add Ons | not in top 10 | #3 |
| Product Option | not in top 10 | #3 |
| Product Options | not in top 10 | #3 |
| Sc Product Options | not in top 10 | #3 |
| Variant | not in top 10 | #3 |
| Customization | not in top 10 | #4 |
| Hulk Product Options | not in top 10 | #4 |
| Variant Option | not in top 10 | #4 |
| Variant Options | not in top 10 | #4 |
| Varianten | not in top 10 | #4 |
| Variants Options | not in top 10 | #4 |
| Zippin | not in top 10 | #4 |
| Add On | not in top 10 | #5 |
| Files | not in top 10 | #5 |
| Products | not in top 10 | #5 |
| Upcharge | not in top 10 | #5 |
| Variante | not in top 10 | #5 |
| Variantes | not in top 10 | #5 |
| File | not in top 10 | #6 |
| File Upload | not in top 10 | #6 |
| Product Add On | not in top 10 | #6 |
| Product Options & Customizer | not in top 10 | #6 |
| Upload | not in top 10 | #6 |
| Uploadly | not in top 10 | #6 |
| Variant Hero | not in top 10 | #6 |
| Bold | not in top 10 | #7 |
| Poptin | not in top 10 | #7 |
| Product Options And Customizer | not in top 10 | #7 |
| Text | not in top 10 | #7 |
| Box | not in top 10 | #8 |
| Customize | not in top 10 | #8 |
| Optimonk | not in top 10 | #8 |
| Product Variants | not in top 10 | #8 |
| Variantify | not in top 10 | #8 |
| Varient | not in top 10 | #8 |
| Zip | not in top 10 | #8 |
| Infinite Product Options | not in top 10 | #9 |
| Personalization | not in top 10 | #9 |
| Addly | not in top 10 | #10 |
| Custom | not in top 10 | #10 |
| Image Upload | not in top 10 | #10 |
| Menu Deroulant | not in top 10 | #10 |
| Product Personalization | not in top 10 | #10 |
In the App Store's organic search results, Mulwi ranks in the top 10 for 20 of the 3,976 searches we track and OPTIS Product Options, Variant for 63. They share one search, "personalizar", where OPTIS Product Options, Variant ranks #3 and Mulwi #7.
Mulwi has the higher rating, 5.0 stars against 4.9. OPTIS Product Options, Variant has more reviews, 2,384 against 618.
OPTIS Product Options, Variant has more reviews, 2,384 against 618.
In the App Store's organic search results, Mulwi ranks in the top 10 for 20 of the 3,976 searches we track and OPTIS Product Options, Variant for 63. They share one search, "personalizar", where OPTIS Product Options, Variant ranks #3 and Mulwi #7.
Rankbase records the organic results merchants see when they search the Shopify App Store for 3,976 popular keywords, refreshed daily for published rankings and at least weekly for the rest. Each app's rating, review count, pricing label and Built for Shopify badge are taken from its App Store search result card, so they are exactly what merchants see; the date next to each app is the last time it appeared in any tracked top 10. Sponsored results are excluded, and nothing on this page is edited by hand, including for Rankbase's own apps.
Rankbase paired these two apps on October 28, 2026, when both ranked in the top 3 for "personalizar". The page stays as long as either app keeps ranking or the comparison keeps being read, and every number on it is refreshed from the App Store.
Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.
Explore Rankbase →Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, bulk catalog work, and AI search visibility. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.