The top 10 apps merchants see when they search the Shopify App Store for customer, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.
Updated November 6, 2026 · Organic rankingAdd product options variants options with product personalizer
Built for ShopifyProduct personalizer, custom product option w/ variant options
Built for ShopifyGrow retention & repeat sales with a modern customer portal
Built for ShopifyLift AOV via Slide Cart Upsell, Sticky Add to Cart, Reward Bar
Built for ShopifyBoost your AOV: slide cart, upsell cart & free shipping bar
Built for ShopifyAuto-add a free gift with purchase: GWP, BOGO & buy X get Y
Built for ShopifyBoost AOV via 1-click Checkout upsells & Thank You page offers
Built for ShopifyProduct customizer w/ AI scan to set up custom variant options
Built for ShopifyLift AOV with Frequently Bought Together Cross-sell Upsell App
Built for ShopifyCheckout customize to reorder, rename & hide payment methods.
Built for ShopifyBased on the Shopify App Store's own organic ranking for "customer", Easify Custom Product Options currently holds the #1 spot, with a 4.9 star rating across 3,221 reviews. The best choice for your store still depends on your requirements, so compare the top results above.
We record the organic results merchants actually see when searching the Shopify App Store for "customer", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "customer", you can verify the current ranking there yourself.
10 of the top 10 customer apps hold the Built for Shopify badge: Easify Custom Product Options, Globo Product Options, Variant, Customer Accounts Deluxe, Essent Cart Drawer Cart Upsell, Kaching CartDrawer Cart Upsell and more.
Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn
the badge, an app must meet Shopify's standards for safety, performance, ease of use,
and proven usefulness: it cannot slow down the admin, storefront, or checkout, must
integrate seamlessly into the Shopify admin, and must demonstrate quality through
installs, reviews, and ratings over time. When comparing similar apps, preferring
ones with the badge is a safe default.
Learn more about the Built for Shopify badge →
As of November 6, 2026, the top-ranked customer app on the Shopify App Store is Easify Custom Product Options, with a 4.9 star rating across 3,221 reviews. 10 of the top 10 carry the Built for Shopify badge, and the average rating is 4.9 stars across 16,471 reviews.
Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.
Explore Rankbase →Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, bulk catalog work, and AI search visibility. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.