The 10 Best Google Tag Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for google tag, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated July 12, 2026 · Organic results only

Maintained by Rankbase, built by a Shopify app developer

1

Shopify Payments
2

Google Tag Manager GA4

★ 3.5 (3 reviews) · Free trial available

Easy Google Tag Manager and Google Ads Tracking with Cart Data
3

Google Ads Pixel by Nabu

★ 4.8 (459 reviews) · Free to install

Error-Free Google Pixel & Google Ads Tracking using Google Tag
Built for Shopify
4

Wixpa Google Ads ‑ GA4 ‑ GTM

★ 4.9 (29 reviews) · Free plan available

Easily Add Google Ads, Google Analytics 4, Google Tag Manager
Built for Shopify
5

∞ Google Ads Tracking & GTM

★ 4.9 (202 reviews) · Free trial available

Simplify Google Ads Tracking Setup with Google Tag Manager
Built for Shopify
6

GoPixel ‑ Google Ads Tracking

★ 4.6 (9 reviews) · Free

Add Server-side Google Ads Tracking with Google Tag Manager
Built for Shopify
7

Google & YouTube

★ 4.5 (4,883 reviews) · Free to install

Drive sales by showcasing your products on Google and YouTube
8

Nabu for Google Shopping Feed

★ 4.8 (514 reviews) · Free to install

Google Feed AI to boost sales from Google Merchant Center
Built for Shopify
9

XO Insert Code

★ 5.0 (103 reviews) · Free

Insert any code snippet to your store
Built for Shopify
10

TagFly Google Ads, GA4 & GTM

★ 4.8 (136 reviews) · Free plan available

Prebuilt GTM & server-side tracking for GA4, Google Ads & more
Built for Shopify

Frequently asked questions

Which is the best Google Tag app for Shopify?

Based on the Shopify App Store's own organic ranking for "google tag", Shopify Payments currently holds the #1 spot. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "google tag", refreshed daily. Sponsored ("Ad") placements are excluded, so positions reflect Shopify's real search ranking rather than paid promotion. Source: the Shopify App Store search results for "google tag", you can verify the current ranking there yourself.

Which Google Tag apps are Built for Shopify?

7 of the top 10 google tag apps hold the Built for Shopify badge: Google Ads Pixel by Nabu, Wixpa Google Ads ‑ GA4 ‑ GTM, ∞ Google Ads Tracking & GTM, GoPixel ‑ Google Ads Tracking, Nabu for Google Shopping Feed and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of July 12, 2026, the top-ranked google tag app on the Shopify App Store is Shopify Payments. 7 of the top 10 carry the Built for Shopify badge, and the average rating is 4.6 stars across 6,338 reviews.

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