The 10 Best Reels Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for reels, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated September 7, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

Shopify has measured what video costs a storefront and published the figures, which is unusual and extremely useful here. On the median store carrying video on its homepage, video accounts for about three quarters of the total page weight on mobile, and pages holding more than a few megabytes of it load at roughly twice the speed index of pages with none at all. Shopify's own Liquid helper now defers video below the third section by default, for exactly that reason.

Hold that next to the fact that most listings in this category lead with a promise of no impact on store speed. Both can be true, but only if the video loads when somebody asks for it rather than when the page opens, and that is the question to put to any of them. The rest of what they do is straightforward enough: pull your social posts in, tag products onto them, and turn a tap on a clip into a line in the cart.

1

Reelfy‑ Shoppable Videos Reels

★ 4.8 (234 reviews) · Free plan available

Boost sales using Instagram Reels & TikTok as shoppable videos
Built for Shopify
2

Avada Shoppable Videos Reels

★ 5.0 (201 reviews) · Free plan available

Turn TikTok, Instagram Reels & UGC into shoppable videos
Built for Shopify
3

ReelUp‑Shoppable Videos+Reels

★ 4.9 (299 reviews) · Free plan available

Show UGC shoppable video slider, Instagram reels,TikTok videos
Built for Shopify
4

Instafeed ‑ Instagram Feed

★ 4.9 (2,121 reviews) · Free plan available

Display Instagram feeds, Reels & Insta UGC as shoppable videos
Built for Shopify
5

Whatmore Shoppable Videos&Reel

★ 4.9 (376 reviews) · Free plan available

Shoppable video carousel & video slider from Reels & TikTok
6

Quinn Shoppable Videos & Reels

★ 4.9 (107 reviews) · Free plan available

Shoppable video widgets for TikTok & Instagram Reels
Built for Shopify
7

InstaReel ‑ Instagram Reels

★ 5.0 (5 reviews) · Free plan available

Add Shoppable Instagram Reels on your store to boost sales
Built for Shopify
8

Video Slider: Shoppable Videos

★ 4.9 (362 reviews) · Free plan available

TikTok Videos, Instagram Reels, UGC Videos as Shoppable Videos
Built for Shopify
9

ReelMe: Shoppable Video Reels

★ 5.0 (14 reviews) · Free

Video carousel, stories, grid & popup reels with product tags
Built for Shopify
10

SwipeUp Shoppable Videos Reels

★ 5.0 (46 reviews) · Free plan available

Stand out with shoppable videos: TikTok & Instagram Reels
Built for Shopify

Compare the top 3 head-to-head

All app comparisons →

What to look for in a Reels app

Ask when the video actually downloads: Not whether it is optimised, not whether it is fast, but at what moment the bytes move. A carousel that fetches ten clips on page load is expensive for every visitor and useful to the few who press play. Watch the network panel during a trial rather than taking the claim on the listing.
Hosted by Shopify or embedded from elsewhere: Shopify will hold video as product media within documented size and length limits, and will embed from only a couple of external hosts. Anything else means the app is serving the video from its own infrastructure, which is fine but ties your product pages to their uptime and their bill.
One word, two categories: Shopify itself files these apps under both social proof and video, and some of what ranks for this term is a photo-review tool using the phrase rather than a shoppable video product. Decide whether you want customer photographs beside reviews or a video shelf that sells, because those are different purchases.

Frequently asked questions

Which is the best Reels app for Shopify?

Based on the Shopify App Store's own organic ranking for "reels", Reelfy‑ Shoppable Videos Reels currently holds the #1 spot, with a 4.8 star rating across 234 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "reels", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "reels", you can verify the current ranking there yourself.

Which Reels apps are Built for Shopify?

9 of the top 10 reels apps hold the Built for Shopify badge: Reelfy‑ Shoppable Videos Reels, Avada Shoppable Videos Reels, ReelUp‑Shoppable Videos+Reels, Instafeed ‑ Instagram Feed, Quinn Shoppable Videos & Reels and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of September 7, 2026, the top-ranked reels app on the Shopify App Store is Reelfy‑ Shoppable Videos Reels, with a 4.8 star rating across 234 reviews. 9 of the top 10 carry the Built for Shopify badge, and the average rating is 4.9 stars across 3,765 reviews.

Related keyword rankings

All Reels rankings → · Browse all keywords →

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

Craftshift apps on the Shopify App Store