The top 10 apps merchants see when they search the Shopify App Store for white label, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.
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Based on the Shopify App Store's own organic ranking for "white label", Selfnamed: Cosmetics on demand currently holds the #1 spot, with a 4.2 star rating across 71 reviews. The best choice for your store still depends on your requirements, so compare the top results above.
We record the organic results merchants actually see when searching the Shopify App Store for "white label", refreshed daily. Sponsored ("Ad") placements are excluded, so positions reflect Shopify's real search ranking rather than paid promotion. Source: the Shopify App Store search results for "white label", you can verify the current ranking there yourself.
1 of the top 10 white label apps holds the Built for Shopify badge: Seal Subscriptions App.
Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn
the badge, an app must meet Shopify's standards for safety, performance, ease of use,
and proven usefulness: it cannot slow down the admin, storefront, or checkout, must
integrate seamlessly into the Shopify admin, and must demonstrate quality through
installs, reviews, and ratings over time. When comparing similar apps, preferring
ones with the badge is a safe default.
Learn more about the Built for Shopify badge →
As of July 12, 2026, the top-ranked white label app on the Shopify App Store is Selfnamed: Cosmetics on demand, with a 4.2 star rating across 71 reviews. 1 of the top 10 carries the Built for Shopify badge, and the average rating is 4.7 stars across 12,511 reviews.
Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.
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