The 10 Best SMS Marketing Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for sms marketing, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated September 8, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

Shopify treats SMS consent as its own thing rather than a variation on email, and the detail is more useful than it sounds. A customer's SMS marketing state is one of a documented set that includes pending as well as subscribed and unsubscribed, so a half-finished opt-in is a state you can see rather than a gap. The phone number itself is stricter than an email address: it is stored in international format and the same number cannot be assigned to two customers, which quietly turns your list into something with a hard edge on it. And no phone number on the account means no message, whatever the consent record says.

The other native detail worth knowing is at checkout, where Shopify provides a consent checkbox component and documents that only the SMS marketing policy is supported by it. There is no equivalent for email. That makes checkout the one place where SMS opt-in is a first-class, platform-supported moment rather than something an app has bolted on, and it is worth asking any vendor whether they use it.

1

Klaviyo: Email Marketing & SMS

★ 4.7 (3,281 reviews) · Free to install

Email marketing, SMS, & WhatsApp that turn messages into sales
2

TxtCart AI: SMS Marketing

★ 4.9 (503 reviews) · Free to install

Spend less on SMS. Drive more revenue with AI powered flows.
3

Omnisend Email Marketing & SMS

★ 4.7 (3,177 reviews) · Free to install

Drive sales with email marketing, newsletters, SMS, and popups
4

YSMS ‑ SMS Marketing

★ 4.7 (64 reviews) · Free to install

Recover abandoned carts & boost sales with SMS automation
Built for Shopify
5

Mailchimp Email SMS Marketing

★ 4.8 (1,443 reviews) · Free plan available

Drive sales with email marketing, SMS, forms, and automation
6

CWILL Popup Email Marketing

★ 4.9 (7,757 reviews) · Free plan available

Newsletter pop up window SMS & email popup for more sign ups
Built for Shopify
7

Brevo PushOwl: Email,Push,SMS

★ 4.9 (2,230 reviews) · Free plan available

Grow Sales via Email Marketing, PopUp, Push Notifications, SMS
8

Postscript SMS Marketing

★ 4.7 (1,206 reviews) · Free to install

Build incremental revenue and scale relationships with SMS
9

Abandoned Cart Email Marketing

★ 4.9 (162 reviews) · Free plan available

Email marketing & abandoned checkout recovery. Pay-As-You-Send
Built for Shopify
10

Wiz AI Email Marketing

★ 5.0 (230 reviews) · Free plan available

Drive sales via AI email marketing & abandoned cart recovery
Built for Shopify

Compare the top 3 head-to-head

All app comparisons →

What to look for in a SMS Marketing app

Where the opt-ins come from: Checkout, a popup, a keyword reply, a form: each produces consent of a different quality and a different volume. The valuable ones leave a record you can point at later, showing when and where somebody agreed. Ask what the app writes back to the customer record, because that is what survives if you ever change vendors.
The registration you will have to do yourself: Sending marketing texts means a sender your carrier recognizes, and that process, its paperwork and its wait, belongs to the messaging provider rather than to Shopify. Find out what the app requires of you before your first send, since this is where launches slip by weeks.
What a message actually costs: Per-message pricing, per-country rates, whether images or links cost more, and what happens to your bill when a campaign goes to the whole list are the numbers that decide this purchase. Compare them like a phone bill, not like a software subscription.
Whether replies reach a human: A text invites an answer, and some of your customers will send one. Two-way messaging, where a person can pick up the conversation, is the difference between a channel and a broadcast, and only some of these listings offer it.
Suites that also do email: Several results here are email platforms with SMS attached. That can be the right answer, since one contact record and one automation builder beats two. Judge the SMS half on its own merits though: sender setup, deliverability by country, and whether the flows treat a text as a text rather than a short email.

Frequently asked questions

Which is the best SMS Marketing app for Shopify?

Based on the Shopify App Store's own organic ranking for "sms marketing", Klaviyo: Email Marketing & SMS currently holds the #1 spot, with a 4.7 star rating across 3,281 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "sms marketing", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "sms marketing", you can verify the current ranking there yourself.

Which SMS Marketing apps are Built for Shopify?

4 of the top 10 sms marketing apps hold the Built for Shopify badge: YSMS ‑ SMS Marketing, CWILL Popup Email Marketing, Abandoned Cart Email Marketing, Wiz AI Email Marketing.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of September 8, 2026, the top-ranked sms marketing app on the Shopify App Store is Klaviyo: Email Marketing & SMS, with a 4.7 star rating across 3,281 reviews. 4 of the top 10 carry the Built for Shopify badge, and the average rating is 4.8 stars across 20,053 reviews.

Related keyword rankings

All SMS rankings → · Browse all keywords →

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

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