The 10 Best Newsletter Apps for Shopify
The top 10 apps merchants see when they search the Shopify App Store for newsletter, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.
Updated September 8, 2026 · Organic rankingShopify sends email itself, and rather more capably than this category implies. Its own tool comes with a free monthly send allowance that resets each month and does not roll over, and it already runs the automations sold hardest elsewhere: abandoned cart, abandoned checkout, browse abandonment, a welcome series, win-back and birthday. Abandoned checkout sends do not even count against the allowance. Capture is a separate free tool, which is not installed by default, and that is why plenty of merchants never find it.
So the useful question is narrower than which email app. What the paid platforms add is one flow spanning email, SMS and push rather than three tools that each know half the story, deeper segmentation, and connections to everything else you run. Those are real advantages. They are also the vendors' own claims rather than anything the platform documents, and they are worth weighing against a free tool that already covers the common cases.
-
1
Email PopUp & Pop Up Discount
Upsell via Pop Up email sign up newsletter, spin wheel pop-up
Built for Shopify -
2
CWILL Popup Email Marketing
Newsletter pop up window SMS & email popup for more sign ups
Built for Shopify -
3
Klaviyo: Email Marketing & SMS
Email marketing, SMS, & WhatsApp that turn messages into sales
-
4
Omnisend Email Marketing & SMS
Drive sales with email marketing, newsletters, SMS, and popups
-
5
Shopify Forms
Capture customer information to grow your marketing list
-
6
Mailchimp Email SMS Marketing
Drive sales with email marketing, SMS, forms, and automation
-
7
Shopify Messaging
Email, SMS, and WhatsApp marketing made for commerce
-
8
Seguno Email Marketing
Canva & Sidekick-able email marketing newsletters & automation
Built for Shopify -
9
Brevo PushOwl: Email,Push,SMS
Grow Sales via Email Marketing, PopUp, Push Notifications, SMS
-
10
Attrac Popup, Announcement Bar
Add bar, banner, pop up window, marquee header,countdown timer
Built for Shopify
Built for ShopifyCompare the top 3 head-to-head
What to look for in a Newsletter app
- Capture and sending are two different products
- Part of this category only collects addresses and hands them to something else to send. Part of it is a full sending platform. Both describe themselves as newsletter apps, and buying the first while expecting the second is the most common mistake made here.
- Do the arithmetic on what you actually send
- Work out your list size times your sends per month before reading any pricing page. A great many stores never exceed the free allowance, and the ones that do usually know it. This is a ten-minute calculation that decides the whole question.
- Consent belongs to the customer record
- The opt-in level, when it was given and where it was collected are stored against the customer in Shopify, not inside the app, which means the legal basis survives you switching platforms. Check the app writes all three properly, because an app that only marks somebody subscribed has left you with less than you think.
Frequently asked questions
Which is the best Newsletter app for Shopify?
Based on the Shopify App Store's own organic ranking for "newsletter", Email PopUp & Pop Up Discount currently holds the #1 spot, with a 4.8 star rating across 317 reviews. The best choice for your store still depends on your requirements, so compare the top results above.
How is this ranking determined?
We record the organic results merchants actually see when searching the Shopify App Store for "newsletter", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "newsletter", you can verify the current ranking there yourself.
Which Newsletter apps are Built for Shopify?
4 of the top 10 newsletter apps hold the Built for Shopify badge: Email PopUp & Pop Up Discount, CWILL Popup Email Marketing, Seguno Email Marketing, Attrac Popup, Announcement Bar.
What does the Built for Shopify badge mean?
Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn
the badge, an app must meet Shopify's standards for safety, performance, ease of use,
and proven usefulness: it cannot slow down the admin, storefront, or checkout, must
integrate seamlessly into the Shopify admin, and must demonstrate quality through
installs, reviews, and ratings over time. When comparing similar apps, preferring
ones with the badge is a safe default.
Learn more about the Built for Shopify badge →
As of September 8, 2026, the top-ranked newsletter app on the Shopify App Store is Email PopUp & Pop Up Discount, with a 4.8 star rating across 317 reviews. 4 of the top 10 carry the Built for Shopify badge, and the average rating is 4.8 stars across 25,207 reviews.
Related keyword rankings
Rank higher on the Shopify App Store
Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.
Explore Rankbase →Built by Craftshift
Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.
-
Rubik Variant Images & Swatch
Clean multiple variant images gallery & variant color swatches
-
CS - Smart Bulk Image Upload
Save time with bulk upload images from Google Drive, Dropbox
-
Rubik Combined Listings Swatch
Link products as variants w/ combined listings & color swatch
-
CS - Export Product Images
Bulk export images, download product images to save time!