The 10 Best Microsoft Ads Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for microsoft ads, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated September 8, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

Most of what ranks for this word is not a third-party product at all. The advertising channels themselves publish their own Shopify apps, and those are the ones filling this grid: each syncs your catalogue, lets you build campaigns from inside the admin, and sets up conversion tracking without you pasting anything. Shopify states plainly that the largest of them is free to use on every plan, and its own listings for the others come from the platforms' own support addresses rather than from a vendor.

So the useful question is what a paid app adds on top of free tools built by the companies selling the advertising. The honest answer, from what these listings actually claim, is creative at scale and one dashboard across several platforms rather than a capability the free channels lack. Even generated creative is not exclusively a paid feature, since at least one of the first-party channels already ships its own image tooling.

1

Microsoft Channel

★ 3.0 (349 reviews) · Free to install

Grow sales with Product Ads on the Microsoft Search Network.
2

Conversios for Microsoft Ads

★ 5.0 (2 reviews) · Free to install

Bing Shopping feed sync + Microsoft UET conversion tracking
3

Microsoft Shopping Feed

★ 4.2 (14 reviews) · Free trial available

Sync products to Microsoft Shopping with custom rules
4

Microsoft Clarity: AI Insights

★ 4.6 (2,110 reviews) · Free

Optimize conversions with AI analytics, recordings, heatmaps
5

ShoppingFeeder Google Shopping

★ 4.8 (151 reviews) · Free trial available

Easily connect to Google, Meta, Amazon & Improve Data with AI
6

FeedAPIs For Bing Shopping /MS

★ 4.4 (76 reviews) · Free trial available

Submits optimised product feed for Microsoft Advertising
7

Smarketer TrackWave

★ 5.0 (22 reviews) · Free trial available

Effortless Multi-Channel Tracking with GDPR Compliance
8

GrowCommerce Pixel Tag Manager

★ 5.0 (1 reviews) · Free plan available

With the Pixel Tag Manager, you can track GA4 & other pixels.
9

Snapchat Ads

★ 4.6 (701 reviews) · Free to install

Reach shoppers with intent not just to scroll
10

∞ UET Bing Conversion Tracking

★ 4.1 (32 reviews) · Free trial available

Install UET Bing Conversion Tracking with just a few clicks

Compare the top 3 head-to-head

All app comparisons →

What to look for in a Microsoft Ads app

Install the free channel before anything else: It is made by the platform taking your money, it syncs the catalogue properly, and it costs nothing. Whatever remains difficult after a fortnight of that is your actual requirement, and it will be a much shorter list than the one you started with.
Count how many platforms you genuinely run: A single dashboard across several networks is the clearest thing paid tools add, and it is worth nothing if you advertise in one place. Two platforms is probably still manageable natively; four is where the case starts making itself.
Judge generated creative against your own: Automatically produced ads are the other main pitch, and quality varies enormously by product category. Generate a batch for things you sell and compare them honestly with what you would have made, because this is a feature that demos far better than it performs.

Frequently asked questions

Which is the best Microsoft Ads app for Shopify?

Based on the Shopify App Store's own organic ranking for "microsoft ads", Microsoft Channel currently holds the #1 spot, with a 3.0 star rating across 349 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "microsoft ads", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "microsoft ads", you can verify the current ranking there yourself.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of September 8, 2026, the top-ranked microsoft ads app on the Shopify App Store is Microsoft Channel, with a 3.0 star rating across 349 reviews. The average rating is 4.5 stars across 3,458 reviews.

Related keyword rankings

All Microsoft rankings → · Browse all keywords →

Rank higher on the Shopify App Store

Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.

Explore Rankbase →

Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

Craftshift apps on the Shopify App Store