The 10 Best Marketing Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for marketing, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated September 8, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

Shopify sends email itself, and rather more capably than this category implies. Its own tool comes with a free monthly send allowance that resets each month and does not roll over, and it already runs the automations sold hardest elsewhere: abandoned cart, abandoned checkout, browse abandonment, a welcome series, win-back and birthday. Abandoned checkout sends do not even count against the allowance. Capture is a separate free tool, which is not installed by default, and that is why plenty of merchants never find it.

So the useful question is narrower than which email app. What the paid platforms add is one flow spanning email, SMS and push rather than three tools that each know half the story, deeper segmentation, and connections to everything else you run. Those are real advantages. They are also the vendors' own claims rather than anything the platform documents, and they are worth weighing against a free tool that already covers the common cases.

1

Klaviyo: Email Marketing & SMS

★ 4.7 (3,281 reviews) · Free to install

Email marketing, SMS, & WhatsApp that turn messages into sales
2

Magik AI Social Media AutoPost

★ 4.9 (50 reviews) · Free plan available

Grow sales with AI video UGC ads for social media marketing
Built for Shopify
3

CWILL Popup Email Marketing

★ 4.9 (7,757 reviews) · Free plan available

Newsletter pop up window SMS & email popup for more sign ups
Built for Shopify
4

Shopify Forms

★ 4.5 (716 reviews) · Free

Capture customer information to grow your marketing list
5

Mailchimp Email SMS Marketing

★ 4.8 (1,443 reviews) · Free plan available

Drive sales with email marketing, SMS, forms, and automation
6

Omnisend Email Marketing & SMS

★ 4.7 (3,177 reviews) · Free to install

Drive sales with email marketing, newsletters, SMS, and popups
7

Wiz AI Email Marketing

★ 5.0 (230 reviews) · Free plan available

Drive sales via AI email marketing & abandoned cart recovery
Built for Shopify
8

AI Marketing Agent | Ads, SEO

★ 4.6 (17 reviews) · Free plan available

Automate Ads, Blog, SEO, Email, Social: All-in-one marketing
Built for Shopify
9

Shopify Messaging

★ 4.7 (4,444 reviews) · Free to install

Email, SMS, and WhatsApp marketing made for commerce
10

Abandoned Cart Email Marketing

★ 4.9 (162 reviews) · Free plan available

Email marketing & abandoned checkout recovery. Pay-As-You-Send
Built for Shopify

Compare the top 3 head-to-head

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What to look for in a Marketing app

Capture and sending are two different products: Part of this category only collects addresses and hands them to something else to send. Part of it is a full sending platform. Both describe themselves as newsletter apps, and buying the first while expecting the second is the most common mistake made here.
Do the arithmetic on what you actually send: Work out your list size times your sends per month before reading any pricing page. A great many stores never exceed the free allowance, and the ones that do usually know it. This is a ten-minute calculation that decides the whole question.
Consent belongs to the customer record: The opt-in level, when it was given and where it was collected are stored against the customer in Shopify, not inside the app, which means the legal basis survives you switching platforms. Check the app writes all three properly, because an app that only marks somebody subscribed has left you with less than you think.

Frequently asked questions

Which is the best Marketing app for Shopify?

Based on the Shopify App Store's own organic ranking for "marketing", Klaviyo: Email Marketing & SMS currently holds the #1 spot, with a 4.7 star rating across 3,281 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "marketing", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "marketing", you can verify the current ranking there yourself.

Which Marketing apps are Built for Shopify?

5 of the top 10 marketing apps hold the Built for Shopify badge: Magik AI Social Media AutoPost, CWILL Popup Email Marketing, Wiz AI Email Marketing, AI Marketing Agent | Ads, SEO, Abandoned Cart Email Marketing.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of September 8, 2026, the top-ranked marketing app on the Shopify App Store is Klaviyo: Email Marketing & SMS, with a 4.7 star rating across 3,281 reviews. 5 of the top 10 carry the Built for Shopify badge, and the average rating is 4.8 stars across 21,277 reviews.

Related keyword rankings

All Marketing rankings → · Browse all keywords →

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Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

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