The 10 Best GTM Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for gtm, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated September 7, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

The old way of putting a tag manager on a Shopify store is closing. The checkout liquid route is already unsupported for the information, shipping and payment steps, and the additional scripts on the thank-you and order status pages are being sunset. What replaces it is deliberately fenced: a pixel you paste in yourself runs in a sandboxed frame that cannot reach the top of the page, and an app-built pixel runs in a stricter sandbox with no document at all, and cannot even call the customer privacy API from there.

So when a listing here says your container runs on checkout, it means events are relayed from that sandbox into your container rather than the container being injected into the page. That is a real and supported thing to do. It is just worth knowing, because it explains why some tags you are used to firing on checkout will not behave the way they did.

Server-side tagging is the other half of this category and is worth defining plainly, since Google does: it means running a second container of your own that receives events, instead of the page sending them straight to each vendor. It changes where requests come from. It is not a way around consent, which both Shopify and Google's own consent mode still gate.

1

TagFly Google Ads, GA4 & GTM

★ 4.9 (148 reviews) · Free plan available

Server-side conversion tracking for Google Ads, GA4 & Meta
Built for Shopify
2

∞ Google Ads Tracking & GTM

★ 4.9 (209 reviews) · Free trial available

Simplify Google Ads Tracking Setup with Google Tag Manager
Built for Shopify
3

GroPulse GTM & Data Layer

★ 4.9 (41 reviews) · Free plan available

Server-Side GTM for GA4, Facebook, TikTok & 5+ Platforms
Built for Shopify
4

Addingwell ‑ GTM & DataLayer

★ 5.0 (8 reviews) · Free

Simple GTM and DataLayer configuration
5

GA4 Google Analytics 4 ‑ GTM

★ 4.6 (11 reviews) · Free to install

Automate GA4 eCommerce & Custom Events Tracking via GTM
Built for Shopify
6

Omega Google Ads, GA4 & GTM

★ 4.8 (52 reviews) · Free plan available

Google Ads & GA4 tracking via GTM. Consent Mode, multi-market
Built for Shopify
7

Stape Conversion Tracking

★ 4.3 (41 reviews) · Free

Maximize ROAS with server-side GTM conversion tracking
8

Wixpa Google Ads ‑ GA4 ‑ GTM

★ 4.8 (14 reviews) · Free plan available

Easily Add Google Ads, Google Analytics 4, Google Tag Manager
Built for Shopify
9

Google Tag Manager GA4

★ 4.0 (3 reviews) · Free trial available

GA4, GTM & Multi-Pixel Server-Side Conversion Tracking
10

WebGarh GTM Assistant: GA4/Ads

★ 4.6 (14 reviews) · Free to install

Server-side tracking for GA4, Google Ads, Meta Pixel & more
Built for Shopify

Compare the top 3 head-to-head

All app comparisons →

What to look for in a GTM app

What the prebuilt container actually contains: Every listing here ships one, and they differ enormously. Ask for the tag and trigger list before installing, because you are adopting somebody else's measurement design, and you will be the one debugging it.
Where the server container lives: If you are buying server-side, find out whose cloud project runs it, what the hosting costs on top of the subscription, and what domain it answers on. That is the part vendors quote least clearly and the part you cannot easily move later.
Consent, wired properly: Consent mode is a specific implementation with defaults, updates and region settings, and getting it wrong is either a compliance problem or a reporting one. Only some listings here name it. If you sell in opt-in regions, treat it as a requirement.

Frequently asked questions

Which is the best GTM app for Shopify?

Based on the Shopify App Store's own organic ranking for "gtm", TagFly Google Ads, GA4 & GTM currently holds the #1 spot, with a 4.9 star rating across 148 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "gtm", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "gtm", you can verify the current ranking there yourself.

Which GTM apps are Built for Shopify?

7 of the top 10 gtm apps hold the Built for Shopify badge: TagFly Google Ads, GA4 & GTM, ∞ Google Ads Tracking & GTM, GroPulse GTM & Data Layer, GA4 Google Analytics 4 ‑ GTM, Omega Google Ads, GA4 & GTM and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of September 7, 2026, the top-ranked gtm app on the Shopify App Store is TagFly Google Ads, GA4 & GTM, with a 4.9 star rating across 148 reviews. 7 of the top 10 carry the Built for Shopify badge, and the average rating is 4.7 stars across 541 reviews.

Related keyword rankings

All GTM rankings → · Browse all keywords →

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

Craftshift apps on the Shopify App Store