The 10 Best Custom Pricing Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for custom pricing, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated July 12, 2026 · Organic results only

Maintained by Rankbase, built by a Shopify app developer

1

Massy B2B Wholesale Pricing

★ 5.0 (210 reviews) · Free plan available

Grow wholesale B2B with custom pricing, volume discount & more
Built for Shopify
2

Wholesale Pricing Discount B2B

★ 4.8 (564 reviews) · Free trial available

Easy B2B Wholesale for custom pricing and quantity breaks
Built for Shopify
3

Custom Pricing: Wholesale B2B

★ 4.3 (525 reviews) · Free trial available

Wholesale B2B, VIP + Customer Group Pricing w/ Quantity Breaks
4

Apippa‑Custom Price Calculator

★ 4.8 (209 reviews) · Free trial available

Accurate pricing for custom size, weight & area based products
Built for Shopify
5

Globo Product Options, Variant

★ 4.9 (4,616 reviews) · Free plan available

Product personalizer, custom product option w/ variant options
Built for Shopify
6

Easify Custom Product Options

★ 4.9 (2,787 reviews) · Free plan available

Add product options variants options with product personalizer
Built for Shopify
7

VariPrice ‑ POS Custom Pricing

★ 5.0 (6 reviews) · Free plan available

Set different prices for online store and each POS location
8

Discounty: Bulk Discount Sales

★ 4.9 (1,174 reviews) · Free plan available

Boost sale with volume discount, Buy X Get Y and free shipping
Built for Shopify
9

Appstle℠ Subscriptions App

★ 5.0 (7,683 reviews) · Free plan available

Retain customers with subscriptions, subscription box, bundles
Built for Shopify
10

BSS B2B Wholesale Pricing

★ 4.9 (1,076 reviews) · Free plan available

Centralize B2B & Wholesale workflows as an all-in-one solution
Built for Shopify

Frequently asked questions

Which is the best Custom Pricing app for Shopify?

Based on the Shopify App Store's own organic ranking for "custom pricing", Massy B2B Wholesale Pricing currently holds the #1 spot, with a 5.0 star rating across 210 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "custom pricing", refreshed daily. Sponsored ("Ad") placements are excluded, so positions reflect Shopify's real search ranking rather than paid promotion. Source: the Shopify App Store search results for "custom pricing", you can verify the current ranking there yourself.

Which Custom Pricing apps are Built for Shopify?

8 of the top 10 custom pricing apps hold the Built for Shopify badge: Massy B2B Wholesale Pricing, Wholesale Pricing Discount B2B, Apippa‑Custom Price Calculator, Globo Product Options, Variant, Easify Custom Product Options and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of July 12, 2026, the top-ranked custom pricing app on the Shopify App Store is Massy B2B Wholesale Pricing, with a 5.0 star rating across 210 reviews. 8 of the top 10 carry the Built for Shopify badge, and the average rating is 4.9 stars across 18,850 reviews.

Related keyword rankings

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