The 10 Best Custom Pricing Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for custom pricing, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated October 10, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

Shopify has wholesale built in, and most stores cannot use it. Companies, company locations, catalogs with negotiated price lists and quantity rules are all native objects, but the documentation is blunt about the gate: your plan must support B2B capabilities to use apps with B2B features at all. Everything in this category exists to give a standard plan the same shape of thing, assembled out of parts that are available to everyone: customer tags, a signup form you approve, and prices attached to the group rather than to a company account Shopify knows about.

Knowing that changes what the feature lists mean. Wholesale and B2B are used interchangeably by these vendors and describe one feature set, not two, and the question worth asking about each listing is where in Shopify the wholesale price actually lands, because that determines what your reports, your discounts and your checkout do afterward.

1

Wholesale Pricing Discount B2B

★ 4.9 (743 reviews) · Free trial available

Easy B2B Wholesale for custom pricing and quantity breaks
Built for Shopify
2

Massy B2B Wholesale Pricing

★ 5.0 (225 reviews) · Free plan available

Grow wholesale B2B with custom pricing, volume discount & more
Built for Shopify
3

Apippa‑Custom Price Calculator

★ 4.9 (209 reviews) · Free plan available

Prices update as customers enter their size. No quote forms.
Built for Shopify
4

Easify Custom Product Options

★ 4.9 (3,134 reviews) · Free plan available

Add product options variants options with product personalizer
Built for Shopify
5

VariPrice ‑ POS Custom Pricing

★ 5.0 (6 reviews) · Free plan available

Set different prices for online store and each POS location
6

DiscountRay B2B Custom Pricing

★ 5.0 (12 reviews) · Free plan available

Volume discounts, personalized offers, gifts & badges
Built for Shopify
7

Appstle℠ Subscriptions App

★ 5.0 (8,977 reviews) · Free plan available

Retain customers with subscriptions, subscription box, bundles
Built for Shopify
8

BOGOS: Free Gift Bundle Upsell

★ 5.0 (4,468 reviews) · Free plan available

Trusted app for free gift with purchase, bundles & buy x get y
Built for Shopify
9

Globo Product Options, Variant

★ 4.9 (5,147 reviews) · Free plan available

Product personalizer, custom product option w/ variant options
Built for Shopify
10

SMART Bundles Volume Discounts

★ 4.9 (443 reviews) · Free

Grow AOV with product bundles, BOGO, quantity breaks & gifts
Built for Shopify

Compare the top 3 head-to-head

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What to look for in a Custom Pricing app

How a customer becomes a wholesale customer: Every listing here sells a registration form with an approval step and automatic tagging, and the differences are in the unglamorous parts: whether you can approve in bulk, what the applicant is told while waiting, whether rejected applicants can be told anything at all, and whether an existing retail customer can be promoted without creating a second account.
Where the price is applied: Tiered pricing, volume breaks and a wholesale login are the headline features in this category, but the mechanism underneath decides what happens at checkout, in reports and when a discount code is added on top. Draft orders appear on most of these listings, which is a hint worth following up: ask what the buyer sees between their cart and the payment page.
Net terms as Shopify defines them: Shopify's own payment terms are templates, a short fixed set of net intervals or a fixed date, not an arbitrary number of days you type in. If your buyers expect terms outside that shape, find out whether the app is recording a real payment term on the order or writing a note that somebody has to chase.
Quantity rules that match how you sell: Minimums, case packs and increments are where wholesale gets specific. Shopify models volume pricing as a minimum quantity with a price attached, so ask what happens with the things it does not model: an order minimum in money rather than units, a per-product minimum that differs from the cart minimum, and multiples that must not be broken.
Tax exemption and where you ship: Wholesale buyers are often tax exempt and often abroad, and only some listings here mention either. If that describes your buyers, treat exemption handling and multi-currency support as requirements rather than bonuses, and check them against markets you actually sell into.

Frequently asked questions

Which is the best Custom Pricing app for Shopify?

Based on the Shopify App Store's own organic ranking for "custom pricing", Wholesale Pricing Discount B2B currently holds the #1 spot, with a 4.9 star rating across 743 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "custom pricing", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "custom pricing", you can verify the current ranking there yourself.

Which Custom Pricing apps are Built for Shopify?

9 of the top 10 custom pricing apps hold the Built for Shopify badge: Wholesale Pricing Discount B2B, Massy B2B Wholesale Pricing, Apippa‑Custom Price Calculator, Easify Custom Product Options, DiscountRay B2B Custom Pricing and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of October 10, 2026, the top-ranked custom pricing app on the Shopify App Store is Wholesale Pricing Discount B2B, with a 4.9 star rating across 743 reviews. 9 of the top 10 carry the Built for Shopify badge, and the average rating is 5.0 stars across 23,364 reviews.

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

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