The 10 Best Custom Pricing Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for custom pricing, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated August 9, 2026 · Organic results only

Maintained by Rankbase, built by a Shopify app developer

1

Massy B2B Wholesale Pricing

★ 5.0 (214 reviews) · Free plan available

Grow wholesale B2B with custom pricing, volume discount & more
Built for Shopify
2

Wholesale Pricing Discount B2B

★ 4.9 (689 reviews) · Free trial available

Easy B2B Wholesale for custom pricing and quantity breaks
Built for Shopify
3

Custom Pricing: Wholesale B2B

★ 4.4 (514 reviews) · Free trial available

Wholesale B2B, VIP + Customer Group Pricing w/ Quantity Breaks
4

Easify Custom Product Options

★ 4.9 (2,866 reviews) · Free plan available

Add product options variants options with product personalizer
Built for Shopify
5

Apippa‑Custom Price Calculator

★ 4.9 (205 reviews) · Free trial available

Instant custom-product prices: customers order without asking
Built for Shopify
6

Globo Product Options, Variant

★ 4.9 (4,736 reviews) · Free plan available

Product personalizer, custom product option w/ variant options
Built for Shopify
7

VariPrice ‑ POS Custom Pricing

★ 5.0 (6 reviews) · Free plan available

Set different prices for online store and each POS location
8

Appstle℠ Subscriptions App

★ 5.0 (8,133 reviews) · Free plan available

Retain customers with subscriptions, subscription box, bundles
Built for Shopify
9

Discounty: Bulk Discount Sales

★ 4.9 (1,185 reviews) · Free plan available

Run BOGO, buy X get Y, volume discount app & quantity breaks
Built for Shopify
10

BSS B2B Wholesale Pricing

★ 4.9 (1,088 reviews) · Free plan available

Centralize B2B & Wholesale workflows as an all-in-one solution
Built for Shopify

Frequently asked questions

Which is the best Custom Pricing app for Shopify?

Based on the Shopify App Store's own organic ranking for "custom pricing", Massy B2B Wholesale Pricing currently holds the #1 spot, with a 5.0 star rating across 214 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "custom pricing", refreshed daily. Sponsored ("Ad") placements are excluded, so positions reflect Shopify's real search ranking rather than paid promotion. Source: the Shopify App Store search results for "custom pricing", you can verify the current ranking there yourself.

Which Custom Pricing apps are Built for Shopify?

8 of the top 10 custom pricing apps hold the Built for Shopify badge: Massy B2B Wholesale Pricing, Wholesale Pricing Discount B2B, Easify Custom Product Options, Apippa‑Custom Price Calculator, Globo Product Options, Variant and more.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of August 9, 2026, the top-ranked custom pricing app on the Shopify App Store is Massy B2B Wholesale Pricing, with a 5.0 star rating across 214 reviews. 8 of the top 10 carry the Built for Shopify badge, and the average rating is 4.9 stars across 19,636 reviews.

Related keyword rankings

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