The 10 Best CRO Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for cro, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated October 10, 2026 · Organic ranking

Maintained by Rankbase, built by a Shopify app developer

The mental picture most merchants have of a theme test is impossible on Shopify. There is one published theme, and Shopify says so in the enum itself: the main role is the currently published theme and there can only be one at any time. Nothing publishes two and splits traffic between them. What these apps do instead is alter sections and layout on the single live theme, per visitor, which is why the good ones talk about rendering without a flicker and the weaker ones flash the original design before swapping it.

Price testing has a harder ceiling. A variant carries one price, and the only interface that overrides what a cart line actually costs is limited to the top plan. Below that, a test can vary what is discounted from the order or the shipping, not the unit price a shopper sees attached to the product. Checkout itself is not variable either for most stores, since extensions on the information, shipping and payment steps are documented as available only on the top plan.

And the measurement is entirely the app's. Shopify's own visit data records the landing page, a referral code and a marketing event, with no field for which variant somebody saw. Whichever tool you pick owns the assignment, the attribution and the arithmetic, so its statistics are as important as its editor.

1

Shoplift ‑ CRO & A/B Testing

★ 4.9 (133 reviews) · Free trial available

CRO & AB testing for themes, templates, prices, content, pages
2

Essential CRO Split AB Testing

★ 5.0 (28 reviews) · Free

Lift CRO by AB Testing & Split Testing Theme Templates.
Built for Shopify
3

Visually A/B Testing & CRO

★ 4.8 (147 reviews) · Free plan available

A/B testing & CRO: simply AB test & personalize with no code
4

GemX: CRO & A/B Testing

★ 4.8 (27 reviews) · Free trial available

Optimize store pages with A/B testing for higher conversions
5

Upsell & Cross Sell — Selleasy

★ 4.9 (2,747 reviews) · Free to install

In cart upsell, checkout upsell, product addons bundle for AOV
Built for Shopify
6

CRO Cart Drawer & Free Gifts

★ 5.0 (23 reviews) · Free plan available

Fully Customizable Drawer With Gifts, Upsells + Cart Analytics
7

Ecombe ‑ All in One CRO

★ 5.0 (21 reviews) · Free plan available

All-in-one CRO blocks with live editor work with any theme
8

PageFly ✦ AI Page Builder

★ 4.9 (5,904 reviews) · Free plan available

AI & drag-and-drop landing page builder for every page type
9

ABboost: A/B Testing & CRO

★ 4.5 (25 reviews) · Free trial available

AB Testing for prices, splitURL, offers & more to grow sales
Built for Shopify
10

Variant ‑ AI CRO

★ 5.0 (8 reviews) · From $199/month

Create personalized user journeys for every shopper instantly

Compare the top 3 head-to-head

All app comparisons →

What to look for in a CRO app

What it can actually vary on your plan: Write the test you want first: a different hero, a different product page layout, a different price, something at checkout. Then check it against the limits above, because half the ideas merchants bring to this category need the top plan and the listings rarely say so.
How the swap is rendered: A visitor who sees the control for half a second before the variant loads has polluted your test and had a worse experience. Ask how the assignment happens and watch a real test on a slow connection.
Which number decides: Conversion rate alone can pick the worse variant if the winner sells cheaper things. Revenue per visitor, average order value and, where it can be fed in, margin are the measures that answer the actual question. Most listings here offer at least one of them.
When it will call a result: Ask what the tool does about significance and duration: whether it warns you off reading a test on day two, whether it accounts for weekly cycles, and whether you can see the raw counts rather than a verdict.
What a price test does to everything else: Different shoppers seeing different prices touches feeds, ads, comparison sites and returning customers. Decide in advance who is excluded, how long the test runs and what a customer is told if they notice.

Frequently asked questions

Which is the best CRO app for Shopify?

Based on the Shopify App Store's own organic ranking for "cro", Shoplift ‑ CRO & A/B Testing currently holds the #1 spot, with a 4.9 star rating across 133 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "cro", refreshed daily. Shopify's own sponsored ("Ad") results are excluded, so positions reflect its real search ranking rather than paid promotion. Source: the Shopify App Store search results for "cro", you can verify the current ranking there yourself.

Which CRO apps are Built for Shopify?

3 of the top 10 cro apps hold the Built for Shopify badge: Essential CRO Split AB Testing, Upsell & Cross Sell — Selleasy, ABboost: A/B Testing & CRO.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of October 10, 2026, the top-ranked cro app on the Shopify App Store is Shoplift ‑ CRO & A/B Testing, with a 4.9 star rating across 133 reviews. 3 of the top 10 carry the Built for Shopify badge, and the average rating is 4.9 stars across 9,063 reviews.

Related keyword rankings

All CRO rankings → · Browse all keywords →

Rank higher on the Shopify App Store

Rankbase helps Shopify app developers track keyword positions, analyze install click data, and optimize app listings to rank higher in the Shopify App Store.

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Built by Craftshift

Rankbase is made by Craftshift, a Shopify Partner building apps for product images, variants, and bulk catalog work. We built Rankbase to track the App Store rankings of our own apps first, then opened it to other developers, and this directory grew out of that work. The rankings on these pages are Shopify's own organic search results; we never edit them, including for our own apps.

Craftshift apps on the Shopify App Store