The 10 Best Birthday Apps for Shopify

The top 10 apps merchants see when they search the Shopify App Store for birthday, in the exact order the store ranks them. Only Shopify's organic ranking is shown, never sponsored ads.

Updated July 12, 2026 · Organic results only

Maintained by Rankbase, built by a Shopify app developer

1

Happy Birthday Email by UW

★ 5.0 (141 reviews) · Free trial available

Send birthday emails that drive loyalty and repeat sales
2

Birthday Upsell Discount

★ 4.9 (11 reviews) · Free plan available

Celebrate birthdays to build lasting customer connections.
3

Klaviyo: Email Marketing & SMS

★ 4.7 (2,986 reviews) · Free to install

Email marketing, SMS, & WhatsApp that turn messages into sales
4

Happy Birthday Marketing

★ 4.7 (26 reviews) · Free plan available

Offer birthday discounts + boost revenue with email marketing!
5

Birthday Email Marketing

★ 5.0 (5 reviews) · Free plan available

Easy birthday emails & discounts for loyalty and repeat sales.
6

Brevo PushOwl: Email,Push,SMS

★ 4.8 (1,908 reviews) · Free plan available

Grow Sales via Email Marketing, PopUp, Push Notifications, SMS
7

Mailchimp Email SMS Marketing

★ 4.8 (1,323 reviews) · Free plan available

Drive sales with email marketing, SMS, forms, and automation
8

TxtCart AI: SMS Marketing

★ 4.9 (420 reviews) · Free to install

Spend less on SMS. Drive more revenue with AI powered flows.
9

YSMS ‑ SMS Marketing

★ 4.5 (65 reviews) · Free to install

Recover abandoned carts & boost sales with SMS automation
Built for Shopify
10

Casa Loyalty Rewards Program

★ 5.0 (348 reviews) · Free

Vip Tiers,Loyalty Program,Loyalty Points ,Gift Cards,Referrals
Built for Shopify

Frequently asked questions

Which is the best Birthday app for Shopify?

Based on the Shopify App Store's own organic ranking for "birthday", Happy Birthday Email by UW currently holds the #1 spot, with a 5.0 star rating across 141 reviews. The best choice for your store still depends on your requirements, so compare the top results above.

How is this ranking determined?

We record the organic results merchants actually see when searching the Shopify App Store for "birthday", refreshed daily. Sponsored ("Ad") placements are excluded, so positions reflect Shopify's real search ranking rather than paid promotion. Source: the Shopify App Store search results for "birthday", you can verify the current ranking there yourself.

Which Birthday apps are Built for Shopify?

2 of the top 10 birthday apps hold the Built for Shopify badge: YSMS ‑ SMS Marketing, Casa Loyalty Rewards Program.

What does the Built for Shopify badge mean?

Built for Shopify
Built for Shopify is the highest level of recognition Shopify awards an app. To earn the badge, an app must meet Shopify's standards for safety, performance, ease of use, and proven usefulness: it cannot slow down the admin, storefront, or checkout, must integrate seamlessly into the Shopify admin, and must demonstrate quality through installs, reviews, and ratings over time. When comparing similar apps, preferring ones with the badge is a safe default. Learn more about the Built for Shopify badge →

As of July 12, 2026, the top-ranked birthday app on the Shopify App Store is Happy Birthday Email by UW, with a 5.0 star rating across 141 reviews. 2 of the top 10 carry the Built for Shopify badge, and the average rating is 4.8 stars across 7,233 reviews.

Related keyword rankings

All Birthday rankings → · Browse all keywords →

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